Hill Street Market
The transformation of a disused warehouse to a vibrant upscale grocery market is not immediately evident, especially when investment must be firmly limited. Retail design is a very particular realm. This is about sales, the Brand and ultimately return on investment. Money must be spent wisely and where it will deliver the optimum customer experience and people though the door. Situated adjacent but at the rear of a regional shopping mall the site is both well and not so well placed. To bring a confident statement to the development the site was defined by a monumental three dimensional signage structure, one which brings the offering to the street front to be easily seen from a distance. The existing structures are retained in much the same condition and investments internally designed to create uplifting and contemporary ‘soft-industrial’ spaces.